Good Urgency and Toxic Urgency

Healthy urgency is fuelled by a time-limited opportunity.

Toxic urgency is fuelled by fear.

They both look similar. But dig deeper and toxic urgency is burying you in pointless meetings, reports or slide deck presentations. Your primary question is “Will this get me fired?” You are always moving but you are running in circles of complacency and fear. You only stop when you crash, fall off a cliff or run out of adrenaline.

Healthy urgency accelerates toward a clear opportunity that you know won’t last forever. Even if you don’t make it, the journey enriches you with each step you take.


The trouble is you think you have time.

Jack Kornfield, Buddha’s Little Instruction Book

The secret to success is starting. The secret to starting is urgency.

Not the false urgency of frantic activity, fear or panic. But work driven by opportunity. A wonderful opportunity that you know is not going to last for much longer.

Create work every day. Work that matters. Move your mission forward every day. Grow. But most important of all, enjoy the ride.

Manifesto 1.0

I created Productivity Heaven to bust through the barriers that prevent us from consistently creating and shipping our work.

Some of these barriers are external. These can be solved with tools, techniques and a network.

Internal barriers are legion and have many names. Fear, the Resistance, self-doubt, procrastination, and so on.

The knowledge, advice, tools and techniques offered here are experiments for you to try. See what works. You are your own guru.

There is only one mistake we can make on the journey to consistently making stuff that matters. Not taking the journey in the first place.

Action: Take One Step

Why have you not started your project yet?

Sit somewhere you can stay focussed, for five minutes, and observe what your mind produces when you think about that question.

Let go of judgement.

What do you see? What do you hear? What do you feel?

Are you in the past? Are you in the future?

What appears?

Come back to now.

Let go of those illusions. Set them free.

Focus on now – the present.

Now. Do one small act towards your project.

Repeat tomorrow.


I asked a seasoned podcaster the question that he wished rookie podcasters would ask him first.

“Why haven’t I started already!” he laughed.

He’s right. The best time to start was a couple of years ago. The second best time to start is now.